Startup Series: BrightBee - A SaaS solution optimizing ads for Real Estate Agents

Watch the video to get to know the team behind BrightBee - an Antler-backed AdTech startup that continuously explores the best audience to fully optimize social media ads using Machine Learning.

Antler

Company

Startup Series: BrightBee - A SaaS solution optimizing ads for Real Estate Agents

Meet BrightBee - an adtech solution for real estate agencies that automates and optimizes the creation of ads to market properties, individual agents or local offices.

Real estate agents today are spending far too much time in marketing themselves and their properties, and they are doing so using very outdated methods. BrightBee was founded in Antler Sweden by Nick B√∂rjlind, Niven Chinasamy and Rashdan Natiq to enable agents to focus fully on converting leads and closing deals.

Transcript

Nick B√∂rjlind, CEO & co-founder BrightBee

BrightBee is a service aimed at real estate agencies that automatically creates ads to market properties, individual agents or local offices.

We simplify the ad creation process and we utilize our proprietary smart technology to make sure that the ads are being distributed to the relevant target groups for that particular property, agent or agency.

Niven Chinasamy, COO & co-founder BrightBee

At the moment, real estate agents are spending far too much time in marketing themselves and their properties, and they are doing so using very outdated methods.

The agents simply need to just provide us with the property listing or the information itself, and we push it out to the right target group at the right time.

Rashdan Natiq, CTO & co-founder BrightBee

The tech stack right now is JS stack - we're using NodeJS and ReactJS, and we have other API integrations with Facebook, Google and other relevant social media channels. Tech stack is something that I really want other startups to consider, especially if you're heavily reliant on independent third party APIs. We have been using Docker, CircleCI, Rabbit MQ, and now we have moved everything under Google Cloud.

I joined Antler because I wanted to form my own team. I wanted to find someone who I had great chemistry with. Because it's not only about the business idea, it's about the team as well. So for anyone who is out there looking to build a great team, Antler is the place for that.

Nick B√∂rjlind

With BrightBee, we're enabling agents to focus 100% on converting leads and closing deals.

Want to know more about the Antler startups? Read more on Our Startups.

More from Residency

Residency12 September 2023

The new generation of Nordic founders

The Nordics have produced some of the most successful tech unicorns in Europe—and the world—with Spotify and Klarna securing some of the highest valuations ever achieved by European tech founders. As the tech flywheel spins faster and faster in the region, Antler is excited to publish the largest study of tech founders in the Nordics ever conducted.

Residency6 September 2023

Antler expands into Finland with Helsinki opening

Antler's expansion into Finland consolidates our position as the most active early-stage investor in the Nordics.

Residency4 May 2023

How the banking crisis and interest rates are challenging entrepreneurs

Antler founder and CEO Magnus Grimeland as well as partner TC Høiseth spoke to Jacob Trumpy from Norway’s leading financial newspaper Dagens Næriningsliv, about the funding landscape and how Antler supports founders.

Residency25 September 2021

Technologists-turned-CTOs share why they quit their day job to start a company

At some point, most data scientists or developers have built something that they think has startup potential or dreamed of launching their own successful product. Yet, many developers end up sticking with their jobs. So, what makes someone take the leap and chase the startup dream? We asked three developers-turned-founders what prompted them to leave their jobs and start a company. From lacking a sense of purpose to feeling uninspired, stifled, or unappreciated, learn what motivated these successful founders to leave their full-time jobs to start a business.

Residency28 July 2021

In the hot seat with Radu Achihai, a recruitment whiz for early-stage startups

Read on to learn more about what prompted Radu to start RePack, what he’s learned about himself since becoming an entrepreneur, and how to hire top talent. Check out his tips on the startup recruitment process and how to maintain a healthy working relationship with your co-founder.

Residency22 June 2021

In the hot seat with Jessica Li, a guru in building an autonomous startup culture

Learn about what keeps Jessica motivated and inspired as a founder, and how she and her co-founder, Puteri Myrasandri, have built the startup culture of their dreams. Check out her tips on building an autonomous startup culture, and how to push through rejections, all while building a successful company.

Residency11 June 2021

Startup Series: Equality Check - accelerate equality in the workplace

Longtime friends Marie Louise Sunde and Isabelle Ringnes have always been passionate about equality and the power of technology in solving some of the most pressing issues of our time. Inspired by Emma Watson's powerful speech for the #HeForShe campaign, they joined the very first Antler cohort in Stockholm to build Equality Check - a platform for reviews about culture, inclusion and equality in the workplace.

Residency1 February 2021

Antler is expanding to Copenhagen to build and invest in sustainable tech companies

Following an investment of DKK 50 million into Antler's Nordic Fund from the Danish state's investment fund Vækstfonden, Antler is launching in Copenhagen to attract and support highly specialised founders from across the world and invest in the most promising 'green' companies of the future.